PayPerWA vs Wati — Complete Pricing Comparison 2026
The Subscription Difference
The most important difference between PayPerWA and Wati is the business model. Wati charges a monthly subscription starting at approximately ₹3,000 per month for their Standard plan, which includes 1,000 conversations. If you need more features, their Pro plan costs significantly more. PayPerWA charges zero monthly subscription — ₹0 per month, every month. You only pay when you actually send messages. This is a fundamental philosophical difference. Wati's model means you pay even in months when you send zero messages. PayPerWA's model means if you do not send, you do not pay. For seasonal businesses, new startups, or small businesses with variable marketing needs, this difference alone can save thousands of rupees per year.
Per-Message Cost Breakdown
Both platforms pay the same fee to Meta — this is non-negotiable and set by WhatsApp globally. For marketing messages in India, Meta charges ₹0.86 per message. On top of this, each platform adds their own markup. Wati adds approximately ₹0.51 per message (varies by plan). PayPerWA adds exactly ₹0.20 per message — flat, transparent, no tiers. So the total per-message cost for a marketing message: Wati = Meta ₹0.86 + Wati ~₹0.51 = ~₹1.37. PayPerWA = Meta ₹0.86 + PayPerWA ₹0.20 = ₹1.06. That is ₹0.31 savings per message. At 10,000 messages per month, you save ₹3,100 just on per-message costs — plus you save another ₹3,000 on the subscription Wati charges.
Total Cost at Different Volumes
Let us compare the total monthly cost at different sending volumes. At 1,000 marketing messages per month: Wati = ₹3,000 subscription + ₹1,370 messages = ₹4,370. PayPerWA = ₹0 subscription + ₹1,060 messages = ₹1,060. You save ₹3,310 (76% less). At 5,000 messages per month: Wati = ₹3,000 + ₹6,850 = ₹9,850. PayPerWA = ₹0 + ₹5,300 = ₹5,300. You save ₹4,550 (54% less). At 10,000 messages per month: Wati = ₹3,000 + ₹13,700 = ₹16,700. PayPerWA = ₹0 + ₹10,600 = ₹10,600. You save ₹6,100 (37% less). At every volume level, PayPerWA is significantly cheaper because there is no subscription and the per-message markup is lower.
Features Comparison
Price is not everything — features matter too. Both PayPerWA and Wati offer the core features: bulk campaigns, template management, contact management with tags and groups, delivery analytics, and a prepaid wallet system. Wati has been in the market longer and offers some advanced features like a more mature chatbot builder and Shopify integration. PayPerWA is newer but focuses on what Indian small businesses need most: affordable pricing, a simple dashboard in Hindi and English, transparent cost breakdowns that always show Meta fees and platform fees separately, and India-focused payment options via Razorpay (UPI, cards, net banking). For most small and medium businesses sending marketing campaigns, PayPerWA delivers the same core value at a fraction of the cost. No lock-in, no annual contracts — just recharge and send.
PayPerWA Team
We build India's most affordable WhatsApp marketing platform. Our mission is to make WhatsApp marketing accessible to every Indian business — no subscriptions, no hidden fees, just 20 paisa per message.